Scott is a senior executive and entrepreneur with 32 years of experience leading marketing for both B2B and consumer companies, contributing to five successful exits, including four acquisitions and one IPO. He also teaches at UMass and Babson College and is the co-author of The Next CMO, which has over 40,000 copies in circulation.

In the 2nd part of our conversation, Scott and I discussed how AI is reshaping human decision-making, disrupting the workforce, and raising questions about purpose in an automated future. We explored the ethical and energy challenges of AI, as well as the evolving role of marketing and the importance of understanding user needs in product design.

Mic drop quote: "A human without purpose is a scary person."