Welcome to the CRO Live Hour Podcast, where we discuss all things experimentation and optimization. In today's episode, we will tackle the question, "Should You Copy Your Competitor's A/B Tests?"

A/B testing is a popular method for analyzing and improving websites, products, and marketing campaigns. It involves creating two versions of something and comparing the results to see which performs better. It's a great way to make informed decisions about what works and what doesn't, but what if your competitor is doing the same thing? Is it okay to copy their A/B tests and use the same techniques?

We'll be discussing the pros and cons of copying your competitor's A/B tests and exploring the ethical considerations involved. We'll also be sharing some tips on how to conduct your own A/B tests effectively and come up with unique and creative ideas.

Tune in to find out whether or not you should copy your competitor's A/B tests and how to make the most of this powerful tool.

QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!

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