"Social Selling" is a catchphrase overused to describe a wide variety of tactics and justifications. However, Brynne Tillman teaches a very specific definition in order to emphasize the value-driven approach to building relationships, providing information, and creating long-lasting accounts. Michael Gordon of Sandler Sales sits with Tillman to re-learn this expression and add more exciting tools to his figurative sales toolkit.

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GUEST: Brynne Tillman | www.BrynneTillman.com

HOST: Michael Gordon | www.Gordon.Sandler.com

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