Show Note: We'll be taking off next weekend for the July 4th holiday. See you back on July 12th! 

Raechel Lambert is the creator of the Founder’s Marketing Playbook, which helps early-stage founders nail their marketing strategy. She’s also a managing partner at Olivine, a product marketing agency, and an advisor to Momentum, a Slack sales platform. Raechel began her career in finance, working in analyst and operations roles, before making her jump into product marketing at Intercom. Today on the show, we talk about overcoming the sunk cost fallacy, the benefits of informal learning, how the fear of change can be overcome with repetition, and being willing to take big risks on a regular basis. 

Find out more about the Founder's Marketing Playbook at https://thefmp.io/.