Successful: The Podcast

17: The Power of the Ask with Rocío León


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As women, we don't always ask for what we want and deserve. In this episode, Sales Director Rocío León, shares the lessons she's learned in her career about why asking matters, why we don't do it enough, and how we can all ask more often so we can receive what matters to us. 

Key Takeaways:

  • Identifying your values helps you figure out what you want in life. Once you've done that, then you need to go ask for it!
  • Asking for what you want and deserve in the workplace doesn't have to be complicated. Sometimes, it's as simple as gaining enough courage to just ask the question.
  • Asking for what you want may involve negotiating. In those cases, don't just focus on what YOU want, but also consider what's in it for the other person. 
  • When you're told no, take a  step back and reconsider whether you're talking to the right individual. If your ask really matters to you, find the right decision-maker and ask again.
  • There are three key reasons why women don't ask more often for what we want and deserve:
    1. Societal norms
    2. Imposter syndrome
    3. Lack of negotiating skills
      • One great negotiation skill is to try to understand what matters to the other person and communicate. If you both want an orange, for example, take time to understand why the other person wants it and then express why you want it. You may realize that you're after completely different aspects of the orange and you can both get what you want in that negotiation experience. What matters is clear communication and a desire to understand what the other person values.
      • When you go and ask someone for what you want, don't forget that the other person is also human. Most people want to help you and see you succeed!
      • Resources:

        Negotiating skills book recommendation: "Getting to Yes"

        Learn more about Rocío:

        Rocío León is a 1st generation Mexican-American woman in tech, passionate about living her best life and using her experiences to help other women do the same via the Power of the Ask. She is a Director of Digital Transformation at a leading FinTech company and former international management consultant. She brings new ways of thinking and challenges societal norms leveraging the experiences she acquired living abroad in Europe and Latin America. Rocio recently spoke to 1,000 women at the Women in Tech Texas conference and is passionate about women's empowerment. Follow and connect with her on LinkedIn here.

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        Successful: The PodcastBy Karla Parra & Natalie Burk