Execepreneur: From Executive to Entrepreneur

17: The Rand Fishkin Case Study on How to Build an Online Presence


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We continue our conversation with Rand Fishkin this week and dive into the details of how to build an online presence - even if you're starting from scratch. We started with search engine strategy and ended the conversation with a case study to bring it all home.
 
We asked Rand - if someone starting a new professional services firm (lawyers, accountants, consultants) came to you and said “I’m building a firm to last me a couple of decades, and I’m willing to commit 5 to 7K / month building out an online presence, how would you guide them?”
 
For show notes of today's episode, visit www.launchandlead.com/fishkin.
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