Uber, Spotify, Airbnb - three of the biggest mobile apps in the WORLD that have been downloaded by MILLIONS across the globe. What do they all have in common? They, like many other successful apps, started off as a Minimum Viable Product, or more commonly known as, the MVP. For those of you that don’t know, the MVP is the most basic version of your app just with the absolute features necessary, which you can build and release quickly into the marketplace.

Why is this important to you? Put simply, it’s because building an MVP for your app is the key to building a fantastic product that people actually want. In fact, you could say it’s one of the biggest, defining factors between an app’s success or failure. Yes...it’s THAT important, and who better to tell you all about how valuable an MVP is to your app’s success than none other than an app founder.

Have a listen and take notes. The MVP is paramount to your success in the game, and it’s a lot easier than you think.

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