In this episode, host Jack Marino Jr. speaks with marketing expert Kendra McLelland, CEO of Blah Blah Media, about three simple steps that will help you attract your ideal customer. This episode will help you think about how to tell the right story about your business that addresses the real problems your customers are facing.

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Show Quote

"People don't buy what you do, they buy why you do it."

-Simon Sinek

Resources

Blah Blah Media-– Reach out to Kendra McLelland through the contact page for her full-service marketing agency based in Austin, Texas.

The One Thing by Gary Keller and Jay Papasan-- Kendra McLelland recommends this book for helping professionals focus on just one important thing.

Key Takeaways

1) Many businesses tell stories that don't matter to their customers. Make sure you are telling a powerful story that will be meaningful to them.

2) Align your brand. Brand alignment builds trust.

3) Have a purpose in everything you do. Do not engage in marketing for the sake of marketing.

Show Notes