In our latest podcast, we discuss whether or not to include a Cover Letter in your job application.  If you do include one, how do you create one that gets you noticed and hired?

· When researching for this episode I asked the consultant in our business for an honest opinion on whether they read cover letters or not? It wasn’t as cut and dry as you might think - most answered- sometimes.

· However, digging a bit further I found that there is definitely value in a cover letter, if it is great!

Cover letter Vs email

· Your introductory email can actually be a good substitute for a cover letter.

· But I do see value in a really well structured and presented cover letter.

What to avoid

· Generic letter that adds no value

· Don’t make it too long.  Nobody likes a rambler

· Mistakes - grammar, spelling, incorrect names etc

Purpose of a cover letter

· With a recruiter - it’s to get you through the door.  We become the walking talking version of your cover letter.

If applying direct it can serve a number of purposes:

· You can tell them exactly why you are right for the role

· Gives you the opportunity to showcase your personality

· Can show that you really have researched and understand the company

How to make the cover letter count

· Address is specifically to the person advertising the role

· Tailor the cover letter for every role you are applying for

· Go beyond the platitudes and highlight exactly why you are right for the role

· You might want to play around with layout and design (don’t go crazy with this but make it look really presentable)

· Don’t be afraid to insert personality maybe even humour

We hope this episode inspires you to make your cover letter count! Tune into the full episode and visit www.becomerecruitment.com/podcast for more information and other great episodes.