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The outside sales leadership world tends to lack a crucial element: process. In this episode of the Field Sales Leadership Guide podcast, hosts JT Rimbey and Mary Keough are joined by Joe Anderson, Director of Field Sales at Royal Brass & Hose. They discuss Joe’s role in transforming the sales culture at Royal Brass and Hose and the importance of technology in modernizing and improving the sales process.

You will want to hear this episode if you are interested in...

• Joe’s career journey in sales [02:18]
• Royal Brass & Hose’s customer base [06:05]
• Changing the sales culture [09:11]
• Identifying underperforming reps [14:21]
• Why did you win this deal? [19:19]
• CRM adoption barriers [28:01]

Resources & People Mentioned

• Royal Brass
• Luke Wittenbraker | LinkedIn
• Building a sales process from the ground up with Luke Wittenbraker - Field Sales Leadership Guide

Connect with Joe Anderson

• On LinkedIn

Connect With Map My Customers

• On Twitter 
• On Facebook 
• On LinkedIn 

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Audio Production and Show Notes by - PODCAST FAST TRACK

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