In this episode, we are joined by Sarah Brashears, the founder and CEO of Social Moguls as we discuss the importance of foundational marketing principles, understanding your audience, and the latest trends in social media.

We touch on topics like the significance of building an email list, the effectiveness of personalized content, and the impact of AI tools like Claude and Poppy on streamlining marketing strategies.

Sarah also shares her insights into navigating social media changes.

The episode emphasizes the need for authenticity, direct audience engagement, and continuous learning in the realm of social media marketing.