Behind the Food

#17 – Walid Nasserdeen – CPG Supply Chain & Smart Scaling


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In this episode, Jimmy sits down with Walid Nasserdeen, advisor, author, and supply chain expert, to talk about the challenges CPG brands face as they scale. From forecasting and inventory management to AI, profitability, and navigating retail partnerships, Walid shares practical strategies for founders at every stage.

Topics Covered

  • Demand planning, forecasting, and clean data

  • How AI helps (and doesn’t) in supply chain management

  • The risks of excess inventory vs. stockouts

  • Coaching vs. services for small founders

  • Retailer relationships, proactive communication, and negotiation

  • Pricing strategies, COGS, and ensuring profitability

  • DTC vs. retail tradeoffs

  • Lessons from Walid’s book Mind Your Business

Connect with Walid Nasserdeen

  • 👤 LinkedIn: Walid N

  • 📸 Instagram: @walidn

  • 🌐 Website: wndeenadvisory.com

  • 📚 Book: Mind Your BusinessAmazon

Connect with the Hosts

  • 👤 Jimmy Feeman – Linktree

  • 👤 Daniel Yarzagaray – LinkedIn

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Behind the FoodBy Jimmy Feeman & Daniel Yarzagaray-Modjeska