In the 6th episode of Growth Detectives I talk about ways of improving the quality of data tracked by web analytics tools. This episode will be divided into 2 parts. In this one I talk about:

1.the importance of correct analytics setup

2. the default form tracking in Google Analytics

3. server-side tracking

4. how incentivizing people to log in impacts session tracking

5. renaming and proxying the tracking scripts

6. using UTMs

7. and fixing miss-labelling android traffic as "direct traffic"