<p>James and Aaron tackle the topic of redistribution in Mary’s absence. They talk through why it’s valuable, what it looks like when it goes wrong, and how to get a redistribution engine humming.<br>
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The tactic itself is becoming more common, which means there are more good examples of redistribution than ever. It also means there are more bad examples than ever.</p>

James and Aaron tackle the topic of redistribution in Mary’s absence. They talk through why it’s valuable, what it looks like when it goes wrong, and how to get a redistribution engine humming. The tactic itself is becoming more common, which means there are more good examples of redistribution than ever. It also means there are more bad examples than ever.

#17: What is redistribution and where does it go wrong?

Explore purpose-driven marketing with The Purposeful Marketing Podcast. Our conversations cover topics including marketing strategy, measurement, demand generation, revenue marketing, performance marketing, and content marketing. Whether you work in-house or at an agency, we help you create marketing that matters.

Expect a conversational, quirky, and inquisitive tone that will leave you inspired and ready to take action. So, if you're ready to discover how to make purposeful marketing work for you, tune in to The Purposeful Marketing Podcast.

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Explore purpose-driven marketing with The Purposeful Marketing Podcast. Our conversations cover topics including marketing strategy, measurement, demand generation, revenue marketing, performance marketing, and content marketing. Whether you work in-house or at an agency, we help you create marketing that matters. Expect a conversational, quirky, and inquisitive tone that will leave you inspired and ready to take action. So, if you're ready to discover how to make purposeful marketing work for you, tune in to The Purposeful Marketing Podcast.

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#17: What is redistribution and where does it go wrong?

#17: What is redistribution and where does it go wrong?