“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” –- Steve Jobs, American businessman, inventor, and investor best known for co-founding the technology company Apple Inc.

Have you ever thought about why you speak to your audience? 

Although the number of topics you can speak on is limitless, there are only a few primary reasons to talk to your audience. They are to inform, persuade, or inspire others.

This article will explore these three reasons in more detail.

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References

• Lucas, S. E. (2015). The Art of Public Speaking (11th ed.). McGraw-Hill Education.
• Aristotle. (2007). The Rhetoric (W. Rhys Roberts, Trans.).
• Carnegie, D. (1936). How to Win Friends and Influence People.