Nicole Perrin, Senior Analyst at eMarketer, gets a lot of “peak X” questions. We spoke with Nicole about data illustrating peaks and plateaus in the amount time people are projected spend to with digital media in a day (while multitasking). “We're expecting that time with digital is going to grow about 4% this year, and then about 3% next year, and then about 2% in 2020,” Nicole said.

There’s still growth in digital media consumption, but the rate of growth is declining. What does peak digital consumption look like in terms of our attention for different mediums? How would a plateau in time spent impact content creators? What happens as we approach peak app usage?

Sachin and Andrew discuss how smartphones factor into growth in digital media consumption and the different modes we’re in when using devices. Plus, they go +1 / -1 on apps versus the mobile web. Subscribe to The Center of Attention on Apple Podcasts, Google Podcasts, or Stitcher.