In the early 1970s, Miller was a second tier and mostly regional brewery. That begins to change when they're acquired by Phillip Morris and by the end of the decade they were number 2 and nipping at Budweiser's heels. Miller's rise is largely due to advertising and the greatest marketing innovation in all of beer history: Miller Lite. Welcome to The Beer Wars.

In the early 1970s, Miller was a second tier and mostly regional brewery. That begins to change when they're acquired by Phillip Morris and by the end of the decade they were number 2 and nipping at Budweiser's heels. Miller's rise is largely due to advertising and the greatest marketing innovation in all of beer history: Miller Lite. Welcome to The Beer Wars.

In the early 1970s, Miller was a second tier and mostly regional brewery. That begins to change when they're acquired by Phillip Morris and by the end of the decade they were number 2 and nipping at Budweiser's heels. Miller's rise is largely due to advertising and the greatest marketing innovation in all of beer history: Miller Lite. Welcome to The Beer Wars. &nbsp;

17: Yellow, Watery, and Flavorless - Part 5: Miller Time

Crack open a cold one and join brewer Bret Kollmann Baker and beer historian Michael D. Morgan as they explore how America went from fewer than 100 breweries in the late 1970's to more than 10,000 today.

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Crack open a cold one and join brewer Bret Kollmann Baker and beer historian Michael D. Morgan as they explore how America went from fewer than 100 breweries in the late 1970's to more than 10,000 today.

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17: Yellow, Watery, and Flavorless - Part 5: Miller Time

17: Yellow, Watery, and Flavorless - Part 5: Miller Time