A grocery tech company that was born on a subway ride in Chicago by a busy mother on her commute, CEO Katie Hotze, never could have predicted that a global pandemic would leave many facing two common dilemmas: no one wants to leave their home, and everyone is running out of dinner ideas. Enter Grocery Shopii: a seamless online grocery shopping experience from meal planning through checkout.

We sat down with their Chief Marketing Officer, Louise Pritchard, who shares the importance of being able to pivot when the demand for your product sees a dramatic uptick.

We'll touch on:

• Square one should always be listening to the customer and their goals
• "No" can be the most important word when you're a small company seeing high demand, but looking to grow steadily
• As a B2B business, the value and challenge of telling your customer what their customers are thinking