Peldi Guilizzoni is the founder of low-fidelity wireframing tool Balsamiq. 

Peldi and Steve discuss: 

• why Peldi tracks almost nothing except revenue and profits
• talking to customers instead of using analytics
• on being "so good they can't ignore you"
• how to apply a coder's approach to marketing
• how Balsamiq is run like a "cozy restaurant on the web"
• not getting to code much when running a software company
• the painful experience of rewriting Balsamiq Wireframes from scratch that took five years(!)
• choosing technology carefully for your company

This episode is also on YouTube.

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