On today’s episode, I’m talking with Sunny Vanderbeck. He’s here today to share his wild and crazy ride as an entrepreneur and now as a private equity investor. Through his professional and personal journeys, Sunny realized that “business” is so ingrained in people who you are and what your legacy is, which is why he started Satori Capital. Sunny and I talk about how to figure out what is important to you, how to determine what’s important when you sell your business, and how to make your business even more valuable than it is now.

What you will learn:

Sunny’s professional and entrepreneurial background

How to determine what’s important to you when you sell your business

What you should look for in a buyer

How to make a list of who you care about and how you should figure out what you want to do with them during your exit

“The One-Year Trap”

How the same things that make your company more valuable will make it more transferable 

Ways to ask yourself one of the most important questions as a CEO, founder, or owner: 

At 5:00 PM, what are your employees’ mindsets?

How does that impact your culture, your business, and your legacy

The moment you decide to sell to a third party, the entire process is optimized for two things (1) the highest price and (2) the highest probability of close

How to ask the crazy questions

Takeaway:

It’s not just about your money, it’s about your legacy. What can you do with your company now and as you plan your exit strategy, in order to cement the kind of legacy you want? Write down who you care about, and what your optimal future is. 

Links and Resources:

Sunny Vanderbeck, website

Satori Capital

“Selling Without Selling Out” by Sunny Vanderbeck, Amazon

ARKONA Boot Camp

Reach out to me if you have questions about the boot camp! 

You can also reach out to me via email at [email protected] or on my LinkedIn

About Sunny: