Erin Flynn joins us on this episode of LMScast to discuss the key ingredients to building online courses, memberships, workshops, and communities online with Chris Badgett of LifterLMS. Chris and Erin discuss the value of guest experts and creating consumable content and community around your product or service.

While working as a web designer, Erin noticed her clients complaining about experiences they have had with web developers and designers in the past due to a lack of communication. Erin started a business helping web designers and developers with the business and communication aspect of the services they provided.

She created and compiled several email templates web designers can use to communicate with their clients when they are difficult to deal with. Chris and Erin talk about the different products and services Erin offers on ErinFlynn.com and how they can help you deal with bad clients and grow your business.

It is important to remember when building a course that the purpose of taking an online course is to develop a skill and/or solve a problem someone is facing. Erin emphasises how key it is to give your students a way to put the knowledge they’ve acquired into action. This results-driven approach makes it clear to your clients what they will get out of a given course.