Once you’ve written your book and are ready to publish it, you need to sell it. One of the most important aspects of this process is writing your book description. Sure, you need to market your book and get the message out there. But if your book description isn’t appealing, no one will want to buy it. To write a good book description, you need to distill your book down to its big promise. What can people expect from your book? And what can’t they expect? You need to set expectations and pique your reader’s interest so they want to read more. Be clear. Be concise. Be compelling.

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