Life in startup sales is a little bit easier if there is already trust and a relationship between the sales leader and some of the sellers.  Founders should look for a sales leader who is able to do this.

In this episode with Craig Denton, the RVP of Sales at Beyond Trust, you will learn:

• How to build trust with your sellers
• Why you have to take other’s opinions of sellers with a grain of salt
• We know sales leaders should lead from the front, but how do you do that?
• Get a balance of working in the business with on the business
• How to have tough conversations when things aren't going so well

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