Pure Ambition

170. Lies We’ve Been Fed by the Big-Food Industry, Breaking Free From the Standard American Diet, and The Powerful Effect Community Has On Health and Longevity with Brian Sanders


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Brian Sanders is the filmmaker behind the Food Lies documentary, host of the top 5 nutrition podcast Peak Human, co-founder the health education company Sapien, Founder of The Sapien Center in Austin, TX, and an international speaker. He also works to spread awareness of regenerative agriculture and increase access to well-raised animal products through his company Nose to Tail.

He shares how personal loss triggered a dietary overhaul, propelling his mission to debunk nutritional misconceptions. Unveiling the hidden prevalence of pre-diabetes, his documentary "Food Lies" exposes the flawed food pyramid's impact on health. Sanders champions animal-based nutrition, challenging the 'calories in, calories out' myth and advocating for equitable access to quality foods while emphasizing the crucial role of community in fostering well-being.

His vision extends to embracing a "Sapien" lifestyle that frees individuals from the trappings of a consumer-driven society, fostering a renewed emphasis on connection and well-being.

Key Points:

  • Losing his parents was a wake-up call to clean up his diet
  • 80% of people with pre-diabetes have no idea
  • Dedicating his life to uncovering the lies we have been told about nutrition
  • Why the food pyramid is broken and how it has negatively affected human health
  • The inspiration behind his documentary “Food Lies”
  • Why animal nutrition is more optimal for humans than plants
  • What diets look like for the healthiest humans on earth
  • Calories in calories out is BS for optimal health and fat loss
  • Red meat vs. lean meat vs. plant proteins
  • Do carbs make make us fat?
  • The solution to getting people off processed foods
  • How to make high-quality animal products available to all
  • Bringing back “the third place” in society
  • The powerful effect that community has on health and longevity
  • Becoming a “Sapien”
  • Breaking free of the rat race and consumer-driven society
  • Brian’s definition of Pure Ambition

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Pure AmbitionBy Dominic Fusco

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