The 2020 presidential election is on the horizon, and just like clockwork, campaign ads along all forms of media are pouring out. All these ads are meant to sway the way that viewers think, and ultimately, how they vote. Logan and Alex want to tell you all about the power of the words that you use. Take everything that you see on TV with a grain of salt, because you might not understand the actual effect that it is having on you!

In this episode, we talk about…

• Comical political ads that have caught Alex and Logan's eyes
• You have a much better chance of making a sale if you use the right emotion
• Naturally, people want to associate themselves with people like them
• Don't just talk; put in the work and walk the walk
• What they are actually doing with smear campaigns
• Attaching a visual to a client's dream will evoke more of an emotion
• How you know when they have no grounds to stand on
• It's a lot easier to go negative than it is to go positive
• Pay attention to the subtle things that these campaigns are doing

Links to resources:

Audi

Mercedes-Benz

NRA

Joe Biden

Sarah McLachlan

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