Marketing executive Joe McCormack addressed declining attention spans with actionable ways to "be better; be brief."

 

You'll Learn:

1. How being brief helps you focus
2. How to trim down information to what is essential
3. 3 common mistakes when it comes to being brief

 

About Joe:

Joe McCormack is on a mission to help organizations master the art of the short story. An experienced marketing executive, successful entrepreneur and author, Joe is recognized for his work in narrative messaging and corporate storytelling. His book, Brief: Make a Bigger Impact by Saying Less