What is the actual value of your time? I’m not talking about the theoretical value, I’m talking about the actual value.

What is the theoretical value? The theoretical value is how much you bill clients. Typically, people say, “I am worth $50 an hour,” and that $50 an hour figure is how much they’re able to charge clients, but working with clients isn’t the only thing you spend your day doing. You also have to do accounting, send emails, and do other work that’s not billable.

In actuality, your time is not worth $50 if you’re spending it doing things that are not making you $50.

I’m talking about $50 every single hour. Whatever that figure is—$20, $200, or $1,000 an hour—needs to be actual value that you can create within 60 minutes.