The title is by far the most important part of a book. It doesn’t matter if the book is brilliant; the title is mediocre, the book won’t have the impact it can. Your book title should do things: it should provoke your readers to think, and it should invite the reader to continue the conversation. The first part of your title, usually short and witty, serves to provoke your readers’ thoughts. The subtitle, on the other hand, is there to tell who the book is for and what readers can expect from it.

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