Circana Unpacked

#171 - Innovation is Back at CES 2025, and It’s More than AI

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Dive into the cutting-edge innovations and trends from CES 2025 with Circana’s tech analysts Paul Gagnon, Ben Arnold, and Mike Crosby. This episode explores the transformative impact of artificial intelligence and more on consumer and B2B electronics, the evolution of smart home technology, and the future of wearable devices. Technology is reshaping not just consumer experiences, but also manufacturing, go-to-market strategies, and retail. 

Key Highlights:

  • AI is being incorporated into everyday products like smartphones, PCs, and TVs, enhancing the user experience through features like picture and sound quality optimization. But one watchout is that innovation needs to remain focused on tangible benefits for the end-user. Another pain point is managing consumer concerns with privacy. 
  • Smart home devices, including smart doorbells and security cameras with AI capabilities, appliances and robotic vacuums are seeing enhanced functionality. 
  • The next generation of smart glasses will drive new use cases and applications in personal health and augmented reality. 
  • Retailers have a significant influence on the development and go-to-market strategies of tech products, particularly in the TV industry.
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