The Tamara Experience

1710: How To Disrupt A Category and Drive Change with Your Ideas


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Philip Winter is the Co-Founder & CEO of Nebia, currently reinventing the way people shower. Nebia is a San Francisco-based startup that has built a new shower system based on a better experience and unprecedented water savings. The company is backed by leading investors in Silicon Valley, including Y-Combinator. Nebia raised over $3M in a crowdfunding campaign on Kickstarter and last month started shipping the product to its early customers.

 

Key Takeaways:

[1:24] Was Philip in the shower when the aha moment of reinventing a shower came to him?  How was Philip inspired to begin his journey of creating Nebia?

[3:25]  Philip’s thought process shifted from focusing mainly on water scarcity and sanitation to focusing on the bigger picture of how people’s interaction with water impact our day-to-day lives.

[6:55] Philip and Tamara discuss how innovators can market the business and not just the product. What are some tips to ensuring that innovation carries on after production?

[9:00] Ideas are explored as to why hasn’t anyone else reinvented the shower. Industry standard, regulation and challenges of thermofluids is discussed.

[11:30] Why is Phillip’s shower so innovative? Listen in to find out how the product can be both environmentally smart and provide a better showering experience.

[12:44] Phillip shares a key lesson he has learned along his journey. His job as CEO/ Co-founder, really evolves every six months in a meaningful way. He stresses that innovators have to be open and accept change. There really is no manual or playbook.  YOU are the one creating the book.

[15:13] What is Philip’s plan for staying ahead of the game?

[17:00] What is the vision of Nebia after showers?

[18:10] Philip tells a personal experience about an unexpected setback. Listen to how he overcame this challenge and sought out the expertise of Gabe, a thermofluids mechanical engineer.

[21:47] How important is the community connection for innoventors?  Find out what you must do to let serendipity happen.

[24:50] Philip gives some valuable advice for people attempting to disrupt a category or break into a stale industry. First, create and use every opportunity to talk to openminded people. Second, listen to your intuition. And, third, narrow your idea down to 2 or 3 ideas that really matter to people.

[27:27] Visit the Bay area and experience a Nebia shower. Just be sure to contact Philip first at [email protected]. To learn more about Nebia, visit Nebia's webpage.

 

Mentioned in This Episode:

Let My People Go Surfing, by Yvon Chouinard

Nebia's Webpage

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The Tamara ExperienceBy Tamara Ghandour

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