Dr. Charles Spence: "How do I deliver an experience and not just a product? What are the sound experiences? Sound is the easy sense to change, that can be switched on and off to have a strong an emotional impact".
Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.
Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)
Soundbites:
#1 How a Broken TV got Dr. Charles Spence into Experimental Psychology. (02:21)
#2 Sensploration: When Sensory Marketing meets Neuroscience-Inspired Multisensory Design. (05:56)
#3 How Marketers can Measure the Emotional Experience of Food and Drinks. (11:14)
#4 Sensory Dominance: When a Sense Overpowers Another called The McGurk Effect. (17:27)
#5 Superadditive: When Senses Work Together to Enhance the Experiences. (23:11)
#6 Subadditive/Incongruent: When Senses Clash and Can Ruin the Experience. (25:45)
#7 Is there Such a thing as a Perfect Meal? (27:49)
#8 Kitchen Theory: How chef Jozef Youssef, Dr. Charles Spence, and Steve Keller Push the Boundaries of Gastronomy (33:03)
#9 The Illusion of Flavor: How the Perception of Food actually occurs in our Mind. (40:29)
#10 How to Make Bland Airplane Food Appetizing? Umami! (44:59)
#11 What Happens to Your Brain When You Eat and Listen to Music (49:14)
#12 The Sound (And Taste) Of Music: Music-Taste Pairing of Coffee, Wine, Bear and Honey. (54:35)
#13 Dr. Charles Spence best Practice on How Brand Leaders can Harness the Power of Sonic Seasoning to Build Competitive Advantage. (1:03:43)
#14 Music for Good: How use Sonic Seasoning to Nudge People Towards a Healthier Eating Behavior. (1:07:42)
#15 Dr. Charles Spence Reminisces his Best Gastronomic Experiences. (1:13:15)
Host: 🔥 Follow Jasmine Moradi on 🔥
🔴👉 Website https://jasminemoradi.com
🔴👉 Twitter https://twitter.com/JasmineMoradi
🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi
🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai
Dr. Charles Spence
Head of the Crossmodal Research Laboratory at the
Department of Experimental Psychology at Oxford University.
www.psy.ox.ac.uk
#Sonic Seasoning #charlesspence #FoodandSound #Gastrophysics #OxfordUniversity #Kitchentheory #multisensory #theperfectmeal #food #sound #stevekeller
Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/
Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr
Support this show http://supporter.acast.com/the-power-of-audio-science-ai.
Hosted on Acast. See acast.com/privacy for more information.
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By Jasmine Moradi
5
11 ratings
Dr. Charles Spence: "How do I deliver an experience and not just a product? What are the sound experiences? Sound is the easy sense to change, that can be switched on and off to have a strong an emotional impact".
Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.
Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)
Soundbites:
#1 How a Broken TV got Dr. Charles Spence into Experimental Psychology. (02:21)
#2 Sensploration: When Sensory Marketing meets Neuroscience-Inspired Multisensory Design. (05:56)
#3 How Marketers can Measure the Emotional Experience of Food and Drinks. (11:14)
#4 Sensory Dominance: When a Sense Overpowers Another called The McGurk Effect. (17:27)
#5 Superadditive: When Senses Work Together to Enhance the Experiences. (23:11)
#6 Subadditive/Incongruent: When Senses Clash and Can Ruin the Experience. (25:45)
#7 Is there Such a thing as a Perfect Meal? (27:49)
#8 Kitchen Theory: How chef Jozef Youssef, Dr. Charles Spence, and Steve Keller Push the Boundaries of Gastronomy (33:03)
#9 The Illusion of Flavor: How the Perception of Food actually occurs in our Mind. (40:29)
#10 How to Make Bland Airplane Food Appetizing? Umami! (44:59)
#11 What Happens to Your Brain When You Eat and Listen to Music (49:14)
#12 The Sound (And Taste) Of Music: Music-Taste Pairing of Coffee, Wine, Bear and Honey. (54:35)
#13 Dr. Charles Spence best Practice on How Brand Leaders can Harness the Power of Sonic Seasoning to Build Competitive Advantage. (1:03:43)
#14 Music for Good: How use Sonic Seasoning to Nudge People Towards a Healthier Eating Behavior. (1:07:42)
#15 Dr. Charles Spence Reminisces his Best Gastronomic Experiences. (1:13:15)
Host: 🔥 Follow Jasmine Moradi on 🔥
🔴👉 Website https://jasminemoradi.com
🔴👉 Twitter https://twitter.com/JasmineMoradi
🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi
🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai
Dr. Charles Spence
Head of the Crossmodal Research Laboratory at the
Department of Experimental Psychology at Oxford University.
www.psy.ox.ac.uk
#Sonic Seasoning #charlesspence #FoodandSound #Gastrophysics #OxfordUniversity #Kitchentheory #multisensory #theperfectmeal #food #sound #stevekeller
Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/
Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr
Support this show http://supporter.acast.com/the-power-of-audio-science-ai.
Hosted on Acast. See acast.com/privacy for more information.