Selling leads to engagements. That's why we need to learn about it. In today's episode, Bernhard Kerres talks about the differences of direct and indirect sales and what that means for musicians. His recommendations is to focus significantly more on direct sales than on marketing and social media.

Furthermore in the podcast an introduction to the 14th International Mozart Competition Salzburg 2020 for violin, piano, and horn. The online application for the competition is already open.

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