**Summary:**

 

In Episode #172 Ari is joined by [Nir Eyal](http://www.nirandfar.com/) – author of _[Hooked](http://amzn.to/1fusU7a) _– on the Less Doing Podcast. During this Sunday’s episode, Ari and Nir speak at length about the secrets behind human habit-forming. Listen as Nir illustrates why we struggle with habit-forming and habit retention.

 

 

 

**Special Announcements:**

 
## Fuel the Fire
 

Come watch Ari light-up the Drake Hotel in Chicago on Wednesday, August 5th as he delivers a rou

**Summary:** In Episode #172 Ari is joined by [Nir Eyal](http://www.nirandfar.com/) – author of _[Hooked](http://amzn.to/1fusU7a) _– on the Less Doing Podcast. During this Sunday’s episode, Ari and Nir speak at length about the secrets behind human habit-forming. Listen as Nir illustrates why we struggle with habit-forming and habit retention. **Special Announcements:** ## Fuel the Fire Come watch Ari light-up the Drake Hotel in Chicago on Wednesday, August 5th as he delivers a rou

172: Nir Eyal - Hooked

Welcome to The Less Doing Podcast with your host, Ari Meisel. Ari is a self-described "overwhelmologist" and founder of Less Doing. He helps entrepreneurs find focus, flexibility, and freedom in their business. The methodology enables founders to become replaceable so they can scale their business. His raving fans include folks like Tim Ferriss, Dan Sullivan, Victoria Labalme, Jim Kwik, and Steve Sims. So if you want to discover new tools, tech, habits, ideas, and workflows to improve your productivity, this is the audible hang you've been searching for. More at http://less.do/podcast

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172: Nir Eyal - Hooked

172: Nir Eyal - Hooked