Free association is the expression of the content of consciousness without censorship as an aid in gaining access to unconscious processes. The technique is used in psychoanalysis which was originally devised by Sigmund Freud. What a fantastic tool for curiosity, right!? It is said that our unconscious is not buried inside our mind somewhere, but rather on the surface of our every day speech. We continue to try and experiment with different modes of curiosity and its actually shocking that we haven't explored this one yet! We will deep dive free association and explain why we think its important plus things get really crazy when we each take 10 minutes to free associate ourselves! Hope you enjoy!