It takes someone special to buy from an early startup. There are at least 55 reasons why a person and a company shouldn’t take the risk! But many do because they have innovators and mobilizers.

In this episode, learn:

• What are a innovators and mobilizers
• Why do we need them in every deal
• How to test if the people you are working with are either of them
• How to have the conversation early in the sales cycle so you don’t waste time on a deal that will never happen

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