Many people have the unfortunate tendency to write confusing sentences. They put too much information or the information is in the wrong order. As a result, readers are confused and don’t feel convinced by the argument, if they get the argument at all. You need to remember that a sentence starts with someone doing something. If you don’t have someone doing something, you don’t have a sentence. Every time you write a sentence, ask yourself “who does what?” Then you can add as much context as is necessary, from the WHY to the WHEN to the WHERE, etc.

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