Today, our guest is Evan Eneman. Evan was an early team member at Snoop Dogg’s Casa Verde Capital and later worked closely with Snoop to launch Iconic Tonic, the beverage company behind Death Row Records’ drink line and other beverage brands.

In this conversation, Evan shares how he approaches the infused beverage market, the challenges of building and scaling brands in this category, his focus on functional ingredients, and how his team is thinking about the road ahead as they prepare for 2026.

https://drinkiconictonics.com

https://www.linkedin.com/in/evaneneman

The Innovating Cannabis podcast is produced and hosted by Pam Chmiel, a freelance writer and editor for the Cannabis Industry Journal. 

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