Membership subscription revenue is the holy grail of revenue models. Everyone wants to get revenue coming in consistently, month after month, on auto pilot.

You just set it and forget it right? Not so easy.

Whether you have a membership site or a software that’s sold as a service, you have this thing called churn. Your churn rate is the percentage of people that sign up and end up leaving rather than staying.

Churn is something you want to keep down. You want to have a very low church rate, which means that members or users stay for a very long time. How do you get people to stay for a long time?

To get people to stay, you have to deliver something of value and you have to deliver it consistently.