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I often get asked how I sold more than a million copies of The Coaching Habit. I wish I had one, but, of course, there is no singular answer - just a combination of things going well and a healthy dose of magic fairy dust. One thing we got right, though, is the design of the book itself. So many books feel heavy - a wall of text - and I wanted a book that felt lighter, accessible, and non-intimidating. In whatever you’re working on, what experience are you creating? 

Stefan Butcher is an acclaimed graphic designer and illustrator who likes designing books, and questions. When I found him through his wonderful book, 344 Questions: The Creative Person’s Do-It-Yourself Guide to Insight, Survival, and Artistic Fulfillment, I already knew we would get along. Get‌ ‌book‌ ‌links‌ ‌and‌ ‌resources‌ ‌at‌ https://www.mbs.works/2-pages-podcast/  

Stefan reads two pages from ‘The Salmon of Doubt’ by Douglas Adams. [reading begins at 19:35]  

Hear us discuss: 

Disrupting the status quo: “I’m weird … but I’m not a threat to anybody, I’m just trying to make my thing happen and help others do the same.” [9:23] | Performative competence versus embodied competence. [13:29] | How to keep your heart open: “It’s not the pain that kills you, it’s the numbness.” [24:22] | The difficult choice of what to work on. [28:40] | The essence of collaboration: “We are each other’s keeper.” [33:31]