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175 FS Identifying a Market
Preface: The Positioning Manual for Technical Firms by Philip Morgan
01:20 - Identifying the “Who”
06:16 - Providing Added Value
10:39 - Identifying Potential Clients and the Ideal Target Market
27:41 - Showcasing Demonstrated Skill and Being Accessible
34:19 - Narrowing It Down
36:55 - Communication Tactics
42:51 - Takeaways
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By Devchat.tvPreface: The Positioning Manual for Technical Firms by Philip Morgan
01:20 - Identifying the “Who”
06:16 - Providing Added Value
10:39 - Identifying Potential Clients and the Ideal Target Market
27:41 - Showcasing Demonstrated Skill and Being Accessible
34:19 - Narrowing It Down
36:55 - Communication Tactics
42:51 - Takeaways
Picks
This American Life Episode #569: Put a Bow on It (Reuven)
Steal the Show by Michael Port (Jonathan)
MONEY Master the Game: 7 Simple Steps to Financial Freedom by Tony Robbins (Chuck)
The Positioning Manual for Technical Firms by Philip Morgan (Chuck)