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In this episode of Kyle Talks, I sit down with Doug Kaplan, founder of Kaplan Strategies and a veteran public opinion pollster, to dive deep into what really drives people’s beliefs — and how we can talk to one another more thoughtfully. We explore the tension between data and lived experience, what it takes to persuade without dehumanizing, and why understanding public perception matters in every part of our lives.

Doug shares lessons from his career in polling thousands of campaigns, explains how he separates meaningful signals from public noise, and walks us through his perspective on the power of respectful dialogue — even when we strongly disagree.

Key Themes / Talking Points:

• The real psychology behind how opinions are formed (emotion vs. information)
• The role of social media in dividing or connecting people
• How to interpret polling data in a way that doesn’t strip away humanity
• Why “changing minds” isn’t just about winning arguments — it’s about understanding people
• Lessons from public opinion work that apply in business, leadership, and culture
• What gives Doug hope about the future of public conversation

Why You Should Listen:
If you’ve ever wondered why people believe what they do, or how to talk to someone with a totally different worldview, this episode will give you fresh insights and practical wisdom. Whether you care about politics, conversations at work, or just connecting better with people around you — Doug’s experience will challenge and encourage you.

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Intro: Head In The Clouds by Matthew Morelock

Outro: Surfaces Type Beat - Jellyfish Beats

Find Doug here

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