It’s the episode you’ve all been waiting for: how to host a workshop.

A while back, we talked about why you should host a workshop before you do an online course.

This seems somewhat counterintuitive because you could put in a similar amount of work, create a course, and get revenue on auto pilot. Why in the world would you want to do an in-person workshop first?

An in-person workshop is kind of like a beta group. You could take what you teach in a workshop and turn that into an online course, because it’s actually something that is validated.

You’re not just going straight to creating a course and guessing at what people want or what people struggle with, you have hands-on experience with real people that you were able to work with.

You can take their feedback and turn that into a course that’s going to be stronger than if you started with that course in the first place.