Dr. Charles Spence: "He was a child of the second world war when there wasn't much food going around, and he used to say kids at the time were told, when you get some chewing gum and if it loses its flavor take it out and just roll it in some icing sugar and then put it back in your mouth and suddenly the mint flavor has returned".

Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink.

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)

Soundbites:

#1 How a Broken TV got Dr. Charles Spence into Experimental Psychology. (02:21)

#2 Sensploration: When Sensory Marketing meets Neuroscience-Inspired Multisensory Design. (05:56)

#3 How Marketers can Measure the Emotional Experience of Food and Drinks. (11:14)

#4 Sensory Dominance: When a Sense Overpowers Another called The McGurk Effect. (17:27)

#5 Superadditive: When Senses Work Together to Enhance the Experiences. (23:11)

#6 Subadditive/Incongruent: When Senses Clash and Can Ruin the Experience. (25:45)

#7 Is there Such a thing as a Perfect Meal? (27:49)

#8 Kitchen Theory: How chef Jozef Youssef, Dr. Charles Spence, and Steve Keller Push the Boundaries of Gastronomy (33:03)

#9 The Illusion of Flavor: How the Perception of Food actually occurs in our Mind. (40:29)

#10 How to Make Bland Airplane Food Appetizing? Umami! (44:59)

#11 What Happens to Your Brain When You Eat and Listen to Music (49:14)

#12 The Sound (And Taste) Of Music: Music-Taste Pairing of Coffee, Wine, Bear and Honey. (54:35)

#13 Dr. Charles Spence best Practice on How Brand Leaders can Harness the Power of Sonic Seasoning to Build Competitive Advantage. (1:03:43)

#14 Music for Good: How use Sonic Seasoning to Nudge People Towards a Healthier Eating Behavior. (1:07:42)

#15 Dr. Charles Spence Reminisces his Best Gastronomic Experiences. (1:13:15)

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Dr. Charles Spence

Head of the Crossmodal Research Laboratory at the

Department of Experimental Psychology at Oxford University.

www.psy.ox.ac.uk

#Sonic Seasoning #charlesspence #FoodandSound #Gastrophysics #OxfordUniversity #Kitchentheory #multisensory #theperfectmeal #food #sound #stevekeller

Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr

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