February 20, 2023

175 | You can drive business growth by being a guest on podcasts, but only if you follow a clear strategy and some tactics that shared in this episode

20 minutes

Being a guest on podcasts is becoming more and more popular. Multiple CEOs and business leaders are on a constant tour as podcast guests.

There are many benefits to being a guest on podcasts:
1. Reach new audiences - by leveraging the following the host already created you can reach a well-targeted audience
2. Become an authority in your industry
3. Evangelize a unique POV
4. Provide your target audience with a new lense to view the world
5. Personalize the business - people want to do business with people not businesses

All of this sounds great and is achievable by being a guest on podcasts (and even more by having your own show (connect with me on LinkedIn and ask me how if you are curious).
But it only works if you have a clear strategy, and it can happen much faster and more effectively if you use specific proven tactics.

In this episode, we cover both the strategy and the tactics that can help you and your business make the most by being a guest on podcasts. The episode is based on a consulting session I recently gave a colleague

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

...more