In this episode of the Sales Hacker Podcast, we have Ajit Ghuman , Head of Product Marketing at Narvar and author of Price To Scale . Join us for a conversation about Ajit’s pricing philosophy, the effect that price has on customer satisfaction, and why the truth is better than feeling good.
What You’ll Learn
- The role of product marketing, perfectly summarized
- Why pricing is too often an afterthought
- How to make pricing decisions upstream
- The importance of truth telling
Show Agenda and Timestamps
- About Ajit Ghuman & Narvar [3:40]
- The role of product marketing [5:30]
- A pricing philosophy that works [8:55]
- The relationship between price & customer satisfaction [14:15]
- Why truth trumps feeling good [22:28]
- Paying it forward: shout-outs [27:16]
- Sam’s Corner [29:40]