Why That Worked  – Presented by StoryBrand.ai

#176: Proof that Narrative-Based Marketing Will Work For You


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In this episode, Koula Callahan interviews our own Dr. J.J. Peterson about his doctoral dissertation on StoryBrand Narrative Marketing. Don’t just tell your customers a story, invite them into it. Don’t miss this detailed, StoryBrand-focused episode that unpacks the data and science behind why this 7-part framework drives revenue for every type of business. 

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Why That Worked  – Presented by StoryBrand.aiBy StoryBrand.ai