Bert Sarkinnen has been building homes since he was 16, firstly alongside his Father who was also his teacher and mentor. Along the way Bert fell in love with the craft and beauty of timber framed buildings, so much so that he created Arrow Time Framing to specialise in this type of construction. As creators of beautiful, high quality buildings, Arrow Timber Framing is now 'the enemy of ugly'. In this conversation, we discuss the importance and value of a craft, how being encouraged to makes mistakes helped Bert to learn, and the challenges of building a business.