Your most profitable month might be your most dangerous. 

In 2015, Crumbs Bake Shop reported record revenue while filing for bankruptcy. Thirty locations. Profitable on paper. Couldn't make the next lease payment. The P&L lied. The bank account didn't.

In this episode, serial entrepreneur Colin Sanburg reveals the four "cash monsters" that devour businesses while founders celebrate paper profits. He breaks down why standard financial statements fail founders, how forecasting builds strategic intention rather than just prediction, and why the five-line P&L cuts through complexity. Colin shares hard-won lessons from two decades of building, buying, and turning around businesses, including his own early-career turnaround where brutal honesty about reality made the difference between survival and collapse.

Whether you're struggling to understand why profit doesn't match your bank balance or preparing your business for eventual exit, this conversation reframes how founders should think about cash, valuation, and financial literacy.

Keywords: cash flow management, profit vs cash, financial statements for founders, business turnaround, Colin Sanburg, FinElevate, startup finances, forecasting, business valuation, entrepreneurship