Heber Cannon is a Filmmaker, Fitness YouTuber, and one of “The Buttery Bros." The Buttery Bros have produced and directed five of the world's leading fitness documentaries, have outpaced some world-leading athletes, and have had a front-row seat for the meteoric rise of the global fitness phenomenon, CrossFit.

The Buttery Bros have become well-known for their entertaining and insightful coverage of various CrossFit events, competitions, and behind-the-scenes moments with top athletes in the fitness community.

Heber has a passion for promoting a healthy and active lifestyle, inspiring and entertaining others through his content, and creating “all butter, all the time.”

In this conversation, we dive deeper into how he landed a job at CrossFit only to be let go, the truth of what life as a full-time creator looks like, how he balances a busy work schedule with family life, and much more.

Key Points:

• Growing up in the Mormon LDS Church and how it has shaped him in his life
• The pros and cons of living a completely sober life
• How the Buttery Bros got started on YouTube
• Why the Bros were let go by CrossFit
• How to stay creative when your back is against the wall
• Moving his family into his parent's basement in his 30s to keep a dream alive
• A surefire way to develop more confidence
• How to separate yourself in a saturated market like fitness
• Why CrossFit is the most optimal way to train
• How he has developed stronger relationships with his wife and sons while running his businesses
• Knowing when to prioritize different areas of your life over others at certain times
• The concept of “Dude Days” with his sons
• What goes into the creation process for a Buttery Bros video
• Creating short-form vs. long-form videos
• Dream video projects if money wasn’t an issue
• Heber’s definition of Pure Ambition

Connect with Heber:

Website

YouTube

Heber’s Instagram

Buttery Bros Instagram

TikTok

Connect with me:

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Instagram: @dominicfusco

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LinkedIn: Dominic Fusco

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