Say "AI" to anyone in our industry, and it will likely cause a wince, a pucker, even a laugh. And probably a few other reactions.

Say it to our guest, Ross Patrick, Creative Lead and Director of Advertising at Academy of Art University in San Francisco, and you'll be in for a passionate discourse on the technology's many benefits.

That's why Henry Gomez and I wanted him on The Brief Bros. Not only have he and his students embraced the tool, they are doing fascinating and exciting things with it. Which Ross is eager to share with us today.

For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.